Selected Projects
- The brief
- Exscape is a large-scale gaming platform with more than 10 million downloads. I led product design end to end, from brand identity through to product execution.
- What I did
- Worked closely with the founders and marketing team to turn business goals into user-centred design strategy, and brought AI tools into the process to speed up visual exploration and prototyping cycles.
- Outcome
- Used data to reduce onboarding friction and improve retention, working alongside product, engineering and QA to keep concept and delivery aligned.
- The brief
- Salem and Smart Salem are the Dubai Health Authority's visa medical fitness systems, used by Dubai residents for both new and renewal applications, and part of the UAE's paperless transformation.
- What I did
- Led the end-to-end design process, from user research and prototyping through to front-end implementation in HTML, CSS and Bootstrap, delivering a fully bilingual English and Arabic platform.
- Outcome
- Scored 94% on accessibility audit against Dubai Smart Government guidelines, and cut processing time for medical fitness tests across the service.
- The brief
- Web and brand design across both marketing and product initiatives, delivering responsive websites and high-traffic web applications.
- What I did
- Designed and maintained static and dynamic sites focused on performance, responsiveness and cross-browser compatibility, building pixel-perfect UI with developers in HTML, CSS and Bootstrap.
- Outcome
- Applications served over 500,000 users, supported by marketing assets, posters and brand visuals for launches and campaigns.
About
Hi, I’m Sonu. I’ve been designing digital products for over fifteen years.
Lead product designer working across healthcare, gaming, music, metaverse and crypto. I’ve led design for a gaming platform with 10M+ downloads and driven digital transformation for government and enterprise, including the Dubai Health Authority. I care about scalable design systems, data-driven strategy, and accessible, inclusive, WCAG 2.2 compliant work.
Product Strategy
Design Systems
User Research
Wireframing & Prototyping
Usability & A/B Testing
Accessible & Inclusive Design
Web & Mobile
Branding & Typography
AI in Design
Stakeholder Management
Organizations I’ve worked with
Privileged to contribute to projects and proposals across various stages of digital transformation for some of the leading organizations.
